Ya ya ya. This is more marketing mumbo jumbo than gets spewed out during the superbowl. Steven, you're a marketing guy. Your BUSINESS is selling people on things. Even when they don't want them. No... ESPECIALLY when they don't want them. We all recognise that you're passionate about blogging and the concomitant mumbo jumbo but don't you think throwing around fancy Seth Godinesque phrases is coming on a bit strong considering your audience? Especially considering that you. are. not. Seth. Godin. Viral marketing and happy buzzwords aside, how do you think the original client is going to react when one of her competitors, or even marginally unhappy customers, happens across the video and makes a spoof of it with her wearing devil horns or reciting dirty poetry? Who's ass do you think is going to be on the line for recommending YouTube in the first place? But since you seem so taken with cliches, here are a couple of mine. Apologies if they're not as Web 2.0 as yours: There are no absolutes. Not even about the one right place to put your video. There is a time and place for everything. Even YouTube. Everything in moderation. Even viral marketing. Before you get us all sick. And just how old are you anyways if your Grandpa was on the Internet? On 2/6/07, Steven Streight <steven.streight at gmail.com> wrote: > The new web of wikinomics, crowdsourcing, and Net Gen swarming does not look > like Grandpa's internet to me. > > The old internet was a library. > > The new internet is a party. > > The old internet you just looked at and read and moved on, played a game > perhaps. > > The new internet is doing what the old internet dreamed of doing. > > The new internet is about interactivity, customers dictating demands to > companies and customers fleeing those who ignore or resist their demands. > > The new internet is universal content utopia, global democracy, open source > government, consumers advising each other and deleting all interruptive > marketing.