Mark, a 301 redirect is your best bet. This will keep your old links working, and the search engines will get notified of the new location and update the URL of the location. depending on the structure, you could pull this off in just a couple lines of htaccess code. assuming apache and rewrite engine is enabled, and old articles were in a directory (like site.com/press/) and the new folder is site.com/pressreleases/ RewriteEngine On RewriteRule ^((/press/).*\.(htm|html)?)$ pressreleases/index.php?id=$1 [R=301, L] untested, but i think that should do the trick.