[thelist] Website promotion - basic steps

Paul Bennett Paul.Bennett at wcc.govt.nz
Thu Sep 4 19:24:58 CDT 2008

Hi all,

I've a small site I've been charged with promoting. It's a simple site designed to get people to contact the organisation to make bookings.

These are the things I've done so far:
1) descriptive title, h1 text
2) added to relevant directories
3) link exchanges with relevant sites
4) submitted to major search engines
5) encouraged clients to add / update content (not yet very successful)

All went well at the beginning and they got a few contacts from their site, then things cooled off and the contacts dried up.

At the moment they're getting < 100 uniques a month and I'd like to get them more value from their site. (They're nice people :) )

Any ideas for mo' betta promotion? I'm considering a basic facebook app, but in the meantime am I missing anything obvious?
Am I better recommending and managing an adwords campaign (or similar)?

Thanks in advance for any advice
Paul the promotion n00b.

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