Paul Bennett wrote: > Hi all, > > I've a small site I've been charged with promoting. It's a simple site designed to get people to contact the organisation to make bookings. > > These are the things I've done so far: > 1) descriptive title, h1 text > 2) added to relevant directories > 3) link exchanges with relevant sites > 4) submitted to major search engines > 5) encouraged clients to add / update content (not yet very successful) > > All went well at the beginning and they got a few contacts from their site, then things cooled off and the contacts dried up. > > At the moment they're getting < 100 uniques a month and I'd like to get them more value from their site. (They're nice people :) ) > > Any ideas for mo' betta promotion? I'm considering a basic facebook app, but in the meantime am I missing anything obvious? > Am I better recommending and managing an adwords campaign (or similar)? > > Thanks in advance for any advice > Paul the promotion n00b. > The other Paul is also right that it's more than just internet. The real tough thing with small businesses is getting the principals to buy into the fact that electronic business cards don't solve visibility problems. You've gotten them past that point. Relevant link exchanges is often the toughest nut to crack. The experts will tell you 10, 20, 50, 100 it's never enough. I have a couple clients who won't wage that war. Linked In and Twitter in particular are getting some good nods from the SEO community. Ensure that the key phrases are good ones. You may need to use google's tools or one of the other word tracker tools to do so. You can try some paid advertising such as adwords, but it is a gamble and many viewers get turned off by having been taken down wrong trails because the seo person wannabe made curious decisions. Although the site doesn't sound regional you might try occasionally posting to craigslist in several of the large regional areas but careful not violate their spam policies. With the descriptive title make sure the pages support the key phrases in the title. I experimented and found that although google only displays 70 characters of the title on results pages that it will actually index up to 100. Submitting to major search engines probably has little effect as they come around anyway unless the site is unfriendly. Don't forget local directories. Fresh content is really important. If they aren't into it themselves, perhaps lethargic or don't want to pay your rates introduce them to a ghost writer. Take a visit to www.highrankings.com. Under the Resource button are FAQ and Articles. There is a lot of common sense in what they say. -- Bob Meetin www.dottedi.biz 303-926-0167 Hook up with me on Twitter, Facebook, LinkedIn, Plaxo Pulse and Bebo or catch my blog at www.dottedi.biz/blog.php Standards - you gotta love em - there are so many to choose from!