[thelist] Link Text and SEO

Symeon Charalabides symeon at systasis.com
Sun Jan 18 09:18:24 CST 2009

Fred Jones wrote:

> He says that the text matters for SEO in Google.
> Is this right? 

Yep, incoming hyperlink text matters quite a bit for your SE ranking. 
Lots of webmasters do a campaign like this, asking webmasters in charge 
of incoming hyperlinks to amend the link text to their wording of choice 
(something ladden with juicy keywords).

His request is valid, although I do find the text annoyingly long and 
marketese. If you want to decline, you can always remind him that he's 
still getting the hyperlink, which is better than nothing.


Symeon Charalabides (cosmopolite trainee)

More information about the thelist mailing list