[thelist] common marketing/advertising misconception (was RE: spammers/spambots)

Barney Carroll barney.carroll at gmail.com
Thu Jul 30 11:59:25 CDT 2009


I have no evidence to support this, but at one point I worked as a designer
at an online gaming marketing agency where thousands upon thousands of
dollars were spent on fake opinions on forums, well-placed pages of
repetitive, seemingly idiotic hard-sell crap, and lists of email addresses
to send unconvincing crap to. I have also designed book covers for "MAKE
3,000,000$ AN HOUR USING THE INTERNET GUARANTEED"-type books, advertised
online through extremely similar, lowest-common denominator hard-sell
nonsense that is then littered across the interwebs in bulk. In both
circumstances I was very well-paid, and so was everyone else involved —
although this isn't work I'd be happy doing again.

There is massive business in selling to the dim, desperate, & doomed.

Barney Carroll

barney.carroll at gmail.com
07594 506 381

2009/7/30 Joel D Canfield <Joel at bizba6.com>

> > But obviously somebody out there must be, or else why would spammers
> > continue to spam?
> because it's essentially free, and they clearly have nothing better to
> do with their time, and they believe the misconception, too.
> lots of people create 12-foot-long squeeze pages. lots of them. filled
> with jerky pushy sales tactics. lots of people do it, so it must work,
> right?
> I'm not aware of any evidence that it does.
> I'm also not aware of any evidence that anyone actually buys certain
> meds or personal services after receiving unsolicited commercial emails.
> if anyone on this list does know someone who's done so, I'd be very
> interested to hear it, since it fundamentally contradicts my current
> thinking. in other words, if I'm wrong, prove me wrong, so I can learn
> something.
> On a mission to kill marketing misconceptions. Get out your pitchforks
> and torches, folks.
> joel
> http://businessheretics.com/
> --
> * * Please support the community that supports you.  * *
> http://evolt.org/help_support_evolt/
> For unsubscribe and other options, including the Tip Harvester
> and archives of thelist go to: http://lists.evolt.org
> Workers of the Web, evolt !

More information about the thelist mailing list