Joel Canfield noted: >>I like it (other than the part about sending the problems to me.) Awww ... and here I thought that was a new business opportunity for ya! ;-PPPPP >>My request is, don't make the magic URLs case sensitive, the way Bit.ly did. Interesting. Hadn't thought about that. I guess I wasn't expecting anyone to try to type one in. I believe I was considering the URL itself to be something more akin to a sku and that any 'intelligence' would go in either in the descriptive text or in something like the link's title attribute. I have also rethought my exclusion of things like css links. I'm leaning now towards including them. You would want to know when they break as well, right? >>Looking forward to reading the full article, Thanks. >>and the follow-up where you talk about how you implemented it at your place of employment. <thpt> You mean where I talk about cleaning diet coke out my keyboard? [... Although my opinions on the matter have been forwarded to the IT 'powers that be' ... so we shall see!] >>And the follow-up about introducing heretical ideas in conservative businesses ;) Hear, hear! Author, author ... Oh! Dat's you! Cheers, RonL.