[thelist] Sending Bulk Email

Symeon Charalabides symeon at systasis.com
Tue Oct 13 15:40:39 CDT 2009


Hi Fred,

> But perhaps if there's an unsubscribe link then it's not spam?

No. Spam is defined as "unsolicited bulk email":

They didn't give express consent so it's unsolicited.
You're not emailing each recipient separately so it's bulk.
It's email, so it's email.

Whether you send only 1 and whether there's an unsubscribe link are 
irrelevant factors on the issue.

> I think the recipients are probably a friendly type of crowd, but one
> never knows--some might well smell that it's spam, especially if
> they're an IT person in the company.

Don't risk it. Demographics will almost always betray you. I'm a 
friendly type of person too but get furious when I receive ill-advised 
spam such as this (that is, spam by a "we'll only do it once" campaign 
or by a "surely you must like our product" campaign).

Your client and you will be doing yourselves more harm than good and you 
will be legally liable too. Don't do it.

-- 

Symeon Charalabides (cosmopolite trainee)
-----------------------------------------
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