[thelist] Sending Bulk Email

Symeon Charalabides symeon at systasis.com
Tue Oct 13 15:40:39 CDT 2009

Hi Fred,

> But perhaps if there's an unsubscribe link then it's not spam?

No. Spam is defined as "unsolicited bulk email":

They didn't give express consent so it's unsolicited.
You're not emailing each recipient separately so it's bulk.
It's email, so it's email.

Whether you send only 1 and whether there's an unsubscribe link are 
irrelevant factors on the issue.

> I think the recipients are probably a friendly type of crowd, but one
> never knows--some might well smell that it's spam, especially if
> they're an IT person in the company.

Don't risk it. Demographics will almost always betray you. I'm a 
friendly type of person too but get furious when I receive ill-advised 
spam such as this (that is, spam by a "we'll only do it once" campaign 
or by a "surely you must like our product" campaign).

Your client and you will be doing yourselves more harm than good and you 
will be legally liable too. Don't do it.


Symeon Charalabides (cosmopolite trainee)

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