> There could be other ways for him to achieve what he wants. Using your > analogy, perhaps he can work through Acme, Inc to have an ad for his > T-shirts placed in their staff newsletter, or on a noticeboard in the > staff break room. Or he could work with the picnic organizers and get > the information out that way, e.g. on the booking form. Or, if he > already has a satisfied customer (John) in Acme, why not give him some > discount vouchers / a free T-shirt / some other incentive in exchange > for referring some colleagues? Excellent. I had thought vaguely about this, but your brainstorming put me in the right direction--what we must do is brainstorm more about advertising ideas like this and show the client that we can reach people in a totally acceptable way. This is a great approach I think. > If his business idea can only work if he spams people, by today's > standards it's a bad business idea. Well said. :) Thanks! PS: We are now offering a $2 discount off company T-shirts for everyone who refers someone to us. LOL.