[thelist] <s>Spam</s> Marketing Email Return

Joel D Canfield joel at bizba6.com
Wed Oct 20 09:37:06 CDT 2010

On Wed, Oct 20, 2010 at 10:17 AM, Jack Timmons <codeacula at codeacula.com>wrote:

> As always, you have come through to pretty much confirm I'm not the
> only totally insane person working on the web.

Thank you! Sanity just wasn't work for me anymore.

> The points pretty much reinforce my thoughts, though. And just tell me
> I need to refine our current mailing system to better track stuff like
> that. I would love to use Mail Chimp, but I have no way I know of
> right now to make the upper echelon think it was their idea and not
> mine. Maybe I can get a promotional email from Mail Chimp sent to
> their email accounts, so they can think they discovered it...

Point out the need for metrics (good emails, hard bounces, spam reports,
unsubs, new subs, etc; the good, bad, and indifferent) and include a SWAG
about the time/cost to create such.

Then, present the wheels already invented, including one which is <*gasp*>
free! At the moment, they probably don't even know a hole exists, therefore,
why expend effort/money to fill it?

Show 'em the hole.


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