@Matt > This is precisely what I am talking about. Is marketing the key to the > next growth phase of his business, or is it a gamble that he isn't > convinced will have any effect? Yes, he isn't convinced. He *thinks* it would but he's not convinced, no. > I know you are implying that the > important variable here is the skill of the marketeer, but I don't buy > it. It isn't hard to find a reputable marketeer. Can you recommend one? Offline or online. @Martin > Because the principles are the same regardless of medium, and they answer your concern about traceability of results. Makes sense. > If you want to learn about direct marketing (ie the results-driven end of the business), go to the experts over 40+ years, not the fliy by night snakeoilers. Good advice. This snakeoil issue is what concerns him a lot I think. :) Thanks.