[thelist] how to convince customers not to copy others' content?
zhangweiwu at realss.com
Mon Mar 21 19:46:55 CDT 2011
Hello. Doing web business in China I come across customers asking me to
copy others' content from time to time, typical frequent request is like
Customer: Okay, so let's have a blog section, so that to attract visitor
attention and search traffic.
Me: The blogger you just mentioned already decided to host his blog in
sina.com. I guess we can "bribe" him in, perhaps? We could offer better
and more specialized services like this and that, and we got a select of
audience more focused to his topic.
Customer: No need that much of trouble, we just copy their blog to our
website. Can it technically be done?
Me: Technically there is RSS, thus we can fetch the blog content on our
website. But sina.com doesn't want us to do it, and blocks images from
being displayed in this case.
Personally I think it is a stupid thing to do to just copy their content
over here. But it's difficult to argue on copyright ground. In China
people are very practical. I, like most service providers, hate to be
regarded as someone not practical, which imply in-capable. Discuss
copyright issue shows you are not practical, 'cos everybody are doing
that. Even book publishers as client (who owns copyright of many) does
not mind about copying others' content.
I think, if I can reason copying content a bad idea on a ROI basis or
business efficiency basis, or proof that copied content only attract
very little traffic and the longer staying time of visitors on the
website does not increase royalty at all, all that doesn't worth the
labor to do it, then I should be able to recommend my client without
being disregarded as not practical. Do you have or came across such kind
Best regards and thanks in advance
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