-----Original Message----- From: thelist-bounces at lists.evolt.org [mailto:thelist-bounces at lists.evolt.org] On Behalf Of Matt Warden Sent: Friday, 15 July 2011 4:36 AM To: thelist at lists.evolt.org Subject: Re: [thelist] development time cost on new functionality > Does Ford sell the second car it produces at slightly less? Does Pfizer sell the second bottle of pills at slightly less? Does Ford sell the first car at the $2bn it costs to recoup all its R&D effort? No. It amortises the cost across the entire expected sales of the product. Cheers Ken