[thelist] Understanding Google Analytics

Randal Rust randalrust at gmail.com
Sun Feb 5 07:33:48 CST 2012

On Sun, Feb 5, 2012 at 8:24 AM, Fred Jones <fredthejonester at gmail.com> wrote:

> Home page for GA seems to be Audience -- Overview. There I see "3,547
> people visited this site" for a certain site. It also says:
> 5,848 Visits
> 3,547 Unique Visitors
> 7,747 Pageviews
> 1.32 Pages/Visit

3,547 visitors visited the site a total of 5,848 times.

Some of those people came back more than once.

If your client is paying for *unique* visitors then they are correct.

If you client is paying for *all* visitors then the SEO person is correct.

I'm sure that your client gained value from *all* visits, not just
*unique* visits. In fact, there may be more value in returning

Randal Rust
R.Squared Communications

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