Hi, I see it as a branding exercise. In the same way that a film studio will have separate sites for separate films (not exactly the same but bear with me). The main reason for this is the marketing and branding. A separate site can be designed to fit into the "mood" and context of the book. I think that this makes sense if it is part of a larger marketing strategy. If it's not part of a larger marketing strategy then it makes more sense to have the author's website with the book in there or maybe a use a subdomain. In this particular case, the site doesn't seem to be particular geared towards the author or book - it seems, in my opinion, to be geared to towards a concept (in this case the afterlife from a scientific point of view). If I had to approach it, one of the ideas I would consider (but not necessarily go with) is to fill the site with scientific titbits about death and the afterlife and to design it to reinforce the concept. My final thought, though not directly related to this case, is that if an author writes books with significantly different themes and belonging to different genres then a separate site for each book would be well worth it. Hope something here gives you food for thought. Thanks, Nadeem Hosenbokus (230) 766 9169 www.nadeemh.com -----Original Message----- From: thelist-bounces at lists.evolt.org [mailto:thelist-bounces at lists.evolt.org] On Behalf Of Nan Harbison Sent: 30 August 2012 02:33 To: thelist at lists.evolt.org Subject: [thelist] One website for an author or separate website for a book? Hi All, I am working on a website for an author, lifebeyonddeath.net, his book will be published in the fall. Someone suggested to him that the book should have a website. I disagree with that. What happens when he writes more books? He has a separate site for each book? That would certainly mean some duplicate content that the search engines would see, as well as just being too spread out. Most authors have one site for all the books they have written. This site is getting 300-400 hits per day, so why make people find a new site? Does anyone have any thoughts about this? TIA Nan -- * * Please support the community that supports you. * * http://evolt.org/help_support_evolt/ For unsubscribe and other options, including the Tip Harvester and archives of thelist go to: http://lists.evolt.org Workers of the Web, evolt !