[Theforum] another online community in trouble

Martin Burns martin at easyweb.co.uk
Wed Jun 19 12:36:57 CDT 2002

On Wednesday, June 19, 2002, at 09:18  am, isaac wrote:

>> The former is better, but it's going to be easier to start people
>> with a
>> 1-off, and then motivate them to give regularly.
> My concern is that asking for a 1-off $10 and then asking for the
> "purchase"
> of a premium MEO-style account may not have as good an uptake as if we
> did
> the latter only.

Generally it's the other way round - those who have already given once
are more likely to give regularly and be happy to do so. Surprising, but
true. Your best last donor is your best next one.

email: martin at easyweb.co.uk             PGP ID:	0xA835CCCB
	martin at members.evolt.org      snailmail:	30 Shandon Place
   tel:	+44 (0)774 063 9985				Edinburgh,
   url:	http://www.easyweb.co.uk			Scotland

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