From david at gigawatt.com  Thu Aug 27 09:15:18 2009
From: david at gigawatt.com (David Kaufman)
Date: Thu, 27 Aug 2009 10:15:18 -0400
Subject: [theforum] BEO ad tag
Message-ID: <4A9694F6.3030301@gigawatt.com>

Just a heads up,

I updated the google ad tag in:

   /store/host/browsers.evolt.org/beodl/beo-footer.adsense.html

and in:

   /store/host/browsers.evolt.org/beodl/beo-footer.adsense.php

The old versions of both files are in ~tilde-suffixed backup files int 
he same path.

Here's the diff:

diff beo-footer.adsense.html~ beo-footer.adsense.html
57,62c57,61
< <script type="text/javascript">
< <!--
< google_ad_client = 'pub-9825598862931734';
< google_ad_channel = '1040041585';
< // google_ad_test = 'on';
< google_ad_width = 120;
---
 > <script type="text/javascript"><!--
 > google_ad_client = "pub-9825598862931734";
 > /* 160x600, created 8/27/09 */
 > google_ad_slot = "8402236958";
 > google_ad_width = 160;
64,71c63
< google_ad_format = '120x600_as';
< // google_ad_url = 'browsers.evolt.org';
< google_color_border = '869AA4';
< google_color_bg = 'C6C8CF';
< google_color_link = '000000';
< google_color_url = '869AA4';
< google_color_text = '000000';
< // -->
---
 > //-->

The new tag allows us to store the ad settings on the google side, and 
change/manage them from their UI.

Then I made the following changes to the ad:

1. I made it a wider, to better match the column width (though that's 
somewhat fluid) so it's now 160x600 instead of 120x600 (also to better 
match the red box above, which looks to about 160 wide too)


2. I gave it cutesy rounded corners (massive innovation, there)

3. I faithfully preserved the dark, spooky-moody, edgy color scheme of 
BEO and the previous ad unit :-)

I'd *never* ask you all (and certainly would never ask you all to ask 
all your friends) to click on ads there, just because they are CPC 
(cost-per-click), and our average monthly revenue from beo has hit an 
all time low of around ~$23... because that would be a blatant violation 
of our terms of service with Google!

So hopefully all of beo's organic visitor traffic will be so smitten 
with the new improved width and corner roundness that they, and you and 
all your friends will be moved to visit all those advertisers site of 
their own free will!

I also had a google adsense rep call me and offer to help us maximize 
our revenue by adding ad units elsewhere on the page -- they recommend 
big square ads in the middle of the content cell (and elsewhere).

While I'm not thrilled about adding more ads to the page, I do kinda 
like the idea of adding some other types of ads besides the classic 
google text ad:

   https://www.google.com/adsense/support/bin/topic.py?hl=en&topic=142

Of course they have image ads now (though these are never animated, 
which is a nice touch),

Video ads would be cool (as long as the products being advertised were 
cool and neat things (to web developers) as opposed to, you know, late 
night infomercials for the latest nutrient additives, self-help books, 
exercise equipment or get-rich-quick program...)

And I'm almost afraid to click through to see what a "Gadget Ad" is... 
but wish me luck!

--dave


From dave at beanstalk-inc.com  Thu Aug 27 09:15:20 2009
From: dave at beanstalk-inc.com (dave at beanstalk-inc.com)
Date: 27 Aug 2009 10:15:20 -0400
Subject: [theforum] BEO ad tag
Message-ID: <20090827141520.9390.qmail@h166785.safesecureweb.com>

Hello, this is Dave from Beanstalk.

Thank you very much for contacting me.  Unfortunately/fortunately I'm out of the office for the week of August 24 through 28.  I will be back in the office on August 31.

During this time I will be periodically checking emails.  The rest of the staff will of course be available to help you.

Thank you very much once more for contacting me.  I look forward to service you on my return.

Dave
Beanstalk Search Engine Optimization, Inc.




From martin at easyweb.co.uk  Sat Aug 29 02:55:13 2009
From: martin at easyweb.co.uk (Martin Burns)
Date: Sat, 29 Aug 2009 08:55:13 +0100
Subject: [theforum] BEO ad tag
In-Reply-To: <4A9694F6.3030301@gigawatt.com>
References: <4A9694F6.3030301@gigawatt.com>
Message-ID: <BB330E42-7B11-4345-95DF-1D49D1DAD62E@easyweb.co.uk>


On 27 Aug 2009, at 15:15, David Kaufman wrote:

> our average monthly revenue from beo has hit an
> all time low of around ~$23


Low, true. However, once we're back down to 1 server, isn't that about  
1/2 our monthly costs..?

Cheers
Martin

--
 > Spammers: Send me email -> yumyum at easyweb.co.uk to train my filter
 > http://dspam.nuclearelephant.com/







From dave at beanstalk-inc.com  Sat Aug 29 02:56:13 2009
From: dave at beanstalk-inc.com (dave at beanstalk-inc.com)
Date: 29 Aug 2009 03:56:13 -0400
Subject: [theforum] BEO ad tag
Message-ID: <20090829075613.21533.qmail@h166785.safesecureweb.com>

Hello, this is Dave from Beanstalk.

Thank you very much for contacting me.  Unfortunately/fortunately I'm out of the office for the week of August 24 through 28.  I will be back in the office on August 31.

During this time I will be periodically checking emails.  The rest of the staff will of course be available to help you.

Thank you very much once more for contacting me.  I look forward to service you on my return.

Dave
Beanstalk Search Engine Optimization, Inc.




From elfur at elfur.is  Sun Aug 30 07:07:22 2009
From: elfur at elfur.is (=?ISO-8859-1?Q?Elfur_Logad=F3ttir?=)
Date: Sun, 30 Aug 2009 12:07:22 +0000
Subject: [theforum] BEO ad tag
In-Reply-To: <4A9694F6.3030301@gigawatt.com>
References: <4A9694F6.3030301@gigawatt.com>
Message-ID: <4A9A6B7A.9060007@elfur.is>

David Kaufman wrote:
> I'd *never* ask you all (and certainly would never ask you all to ask 
> all your friends) to click on ads there, just because they are CPC 
> (cost-per-click), and our average monthly revenue from beo has hit an 
> all time low of around ~$23... because that would be a blatant violation 
> of our terms of service with Google!
>
> So hopefully all of beo's organic visitor traffic will be so smitten 
> with the new improved width and corner roundness that they, and you and 
> all your friends will be moved to visit all those advertisers site of 
> their own free will!
>   
At the risk of sounding ... grumpy ...

am I the only one thinking that we should consider calling it a day?

/elfur


From dave at beanstalk-inc.com  Sun Aug 30 07:05:48 2009
From: dave at beanstalk-inc.com (dave at beanstalk-inc.com)
Date: 30 Aug 2009 08:05:48 -0400
Subject: [theforum] BEO ad tag
Message-ID: <20090830120548.21943.qmail@h166785.safesecureweb.com>

Hello, this is Dave from Beanstalk.

Thank you very much for contacting me.  Unfortunately/fortunately I'm out of the office for the week of August 24 through 28.  I will be back in the office on August 31.

During this time I will be periodically checking emails.  The rest of the staff will of course be available to help you.

Thank you very much once more for contacting me.  I look forward to service you on my return.

Dave
Beanstalk Search Engine Optimization, Inc.




From marcel at wintasy.com  Sun Aug 30 07:30:04 2009
From: marcel at wintasy.com (Drs M. Feenstra, MALD, MBA)
Date: Sun, 30 Aug 2009 14:30:04 +0200
Subject: [theforum] BEO ad tag
In-Reply-To: <4A9A6B7A.9060007@elfur.is>
References: <4A9694F6.3030301@gigawatt.com> <4A9A6B7A.9060007@elfur.is>
Message-ID: <004301ca296d$a64dc890$f2e959b0$@com>

Elfur wrote:

> am I the only one thinking that we should consider calling it a day?

Are you referring to just beo or (shudder) evolt.org as a whole?

Marcel