[thelist] Click here

Steven Wood steve.wood at serviceengine.com
Wed Oct 25 14:00:48 CDT 2000

> Am I the only one who thinks the words "click here" on a web site are
> redundant and stupid?  I'm in a constant battle with my "creative" folks
> about the use of the words "click here".  I think we should link the
> appropriate related word, but they insist on "click here".  I
> can't find any
> links or resources talking about the proper way to link, though.

I hear you.  So many times you'll see examples like this on websites:

To view your management reports, click here.
["click here" hyperlinked]

When they *should* be doing this...

View your management reports.
["management reports" hyperlinked]

I think the marketing and creative folks are reluctant to give up the "click
here" mentality because studies [with banners anyway] have shown that people
[newbies anyway] actually *do* click there when they see "click here".

I think the difference is in whether or not you are designing a "literal"
interface, or an "intuitive" interface.  The "intuitive" method is much more
elegant in my opinion, but the "literal" interface might actually prove more
marketable to the masses.  Sigh.

Steven Wood
Dynamic Application Specialist
ServiceEngine.com, Inc.
The Internet Utility for Customer Service
203.925.8768 Fax

More information about the thelist mailing list