[thelist] Ecom.: Order Info: One or Many Pages?

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Mon Nov 13 05:32:28 CST 2000

Memo from Martin P Burns of PricewaterhouseCoopers

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Telling users where they are is a must have, more important for revenue
critical (and easy to upset users) areas like shopping carts.

Of course, these heuristics are only a starting point. You *will* be testing on
your own site with your own users, won't you...

At which point, you'll find that the form accessibility features (especially the
labelling/grouping of fields) screws IE4.5/Mac royally. Have a look at
for an example. You need to decide which way to jump. I went for
accessibility. You may decide differently, but at least you'll be consciously
making a choice.


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To:   thelist at lists.evolt.org

Subject:  Re: [thelist] Ecom.: Order Info: One or Many Pages?

> From: "Warden, Matt" <mwarden at odyssey-design.com>
> Speed? Hmmm... I don't think that's a very good argument. A user is quite
> lucky if he/she makes zero input errors on the form. If you have one long form
> for order information, that means that, for every input error and user change,
> the entire form has to reload, rather than just the form for that bit of
> information.

i agree with you completely... user testing on *many* ecommerce
sites showed me that people always screw stuff up...

i always try to tell the user where he/she is, at least by step
number of the total steps... i also explain it all up-front whenever

don't forget your HTML4 form
accessibility features...

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