I tend to agree with your gut-feeling, and would propose instead to become part of as many content-appropriate affiliate programs as possible. Get your commission for readers of your site who click-thru to the Maybelline site and make a purchase, and let Maybelline handle the actual ecommerce. -----Original Message----- From: thelist-admin at lists.evolt.org [mailto:thelist-admin at lists.evolt.org]On Behalf Of Michael Galvin Sent: Wednesday, December 20, 2000 4:13 PM To: thelist Subject: [thelist] "Content is king" - still true? Hi all I'm currently maintaining a site directed at women. It's more or less an e-zine, with articles, tips, etc. It's not the most interesting site in the world (partly, I suspect, because I'm a man), but it gets by, with hits meandering around 100 per day. Now, the guys who are funding the site (a whole 500 quid a year currently) are wanting to push to making the site profitable. The only way they seeing of doing this is to have some sort of e-commerce solution on the site, possibly offering perfumes, makeup, stuff like that to our readers. I'm fighting this as much as I can, because I have a gut feeling that introducing B2C on a content site dilutes both aspects, and you're left with a half-arsed commercial site with some content tacked on. Of course, this is just a gut feeling, and I have no hard facts. I'm willing to look into the possibility in the distant future (summer 2002), but for the moment, I'd like to concentrate on the content. Am I right? Do all sites need to go to e-commerce in order to be considered 'proper'? Isn't it better to leave this kind of thing to the truly 100% e-commerce sites that do things a lot better? Shouldn't a clear line be drawn between the 2 types, and never the twain shall meet? Or am I just being pig-headed, because in the end, it's a lot more work for me...? Your opinions are welcome. Michael --------------------------------------- For unsubscribe and other options, including the Tip Harvester and archive of TheList go to: http://lists.evolt.org Workers of the Web, evolt !