[thelist] "Content is king" - still true?

Herzog, Ari Ari_Herzog at Instron.com
Wed Dec 20 19:25:48 CST 2000

You may want to consider doing as we do here.
http://www.instron.com is our corporate site
with department overviews, product specs, etc
while http://www.buyinstron.com is the ecommerce side.

You may wish to have a separate domain for the B2C side, and B2B as well.

It's trivial to an extent, but may help separate the content issues you are
dealing with.


-----Original Message-----
From: Michael Galvin [mailto:mpgalvin at eircom.net]
Sent: Wednesday, December 20, 2000 4:13 PM
To: thelist
Subject: [thelist] "Content is king" - still true?

Hi all

I'm currently maintaining a site directed at women.  It's more or less an
e-zine, with articles, tips, etc.  It's not the most interesting site in the
world (partly, I suspect, because I'm a man), but it gets by, with hits
meandering around 100 per day.

Now, the guys who are funding the site (a whole 500 quid a year currently)
are wanting to push to making the site profitable.  The only way they seeing
of doing this is to have some sort of e-commerce solution on the site,
possibly offering perfumes, makeup, stuff like that to our readers.

I'm fighting this as much as I can, because I have a gut feeling that
introducing B2C on a content site dilutes both aspects, and you're left with
a half-arsed commercial site with some content tacked on.

Of course, this is just a gut feeling, and I have no hard facts.  I'm
willing to look into the possibility in the distant future (summer 2002),
but for the moment, I'd like to concentrate on the content.

Am I right?  Do all sites need to go to e-commerce in order to be considered
'proper'?  Isn't it better to leave this kind of thing to the truly 100%
e-commerce sites that do things a lot better?  Shouldn't a clear line be
drawn between the 2 types, and never the twain shall meet?

Or am I just being pig-headed, because in the end, it's a lot more work for

Your opinions are welcome.

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