[thelist] "Content is king" - still true?

Peter Small peter at genps.demon.co.uk
Thu Dec 21 04:49:34 CST 2000

I think your customer should use a lttle realism here.

"500 quid" (about 700 dollars) a year is only 1 or 2 days work for most
first class professionals.

Does your client really expect to attract eyeballs and build a customer
base on this amount of effort?


>Hi all
>I'm currently maintaining a site directed at women.  It's more or less an
>e-zine, with articles, tips, etc.  It's not the most interesting site in the
>world (partly, I suspect, because I'm a man), but it gets by, with hits
>meandering around 100 per day.
>Now, the guys who are funding the site (a whole 500 quid a year currently)
>are wanting to push to making the site profitable.  The only way they seeing
>of doing this is to have some sort of e-commerce solution on the site,
>possibly offering perfumes, makeup, stuff like that to our readers.
>I'm fighting this as much as I can, because I have a gut feeling that
>introducing B2C on a content site dilutes both aspects, and you're left with
>a half-arsed commercial site with some content tacked on.
>Of course, this is just a gut feeling, and I have no hard facts.  I'm
>willing to look into the possibility in the distant future (summer 2002),
>but for the moment, I'd like to concentrate on the content.
>Am I right?  Do all sites need to go to e-commerce in order to be considered
>'proper'?  Isn't it better to leave this kind of thing to the truly 100%
>e-commerce sites that do things a lot better?  Shouldn't a clear line be
>drawn between the 2 types, and never the twain shall meet?
>Or am I just being pig-headed, because in the end, it's a lot more work for
>Your opinions are welcome.
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