[thelist] HTML Emails

Herzog, Ari Ari_Herzog at Instron.com
Wed Jan 3 11:15:33 CST 2001


But of course. Basically, one first subscribes to the newsletter on our
website.
They choose whether they want text or html.
Considering many don't know, in the welcome message we will have this script
or "bug"
which senses whether the client settings support html.
But it is an opt-in list.


-----Original Message-----
From: martin burns [mailto:martin at members.evolt.org]
Sent: Wednesday, January 03, 2001 8:51 AM
To: thelist at lists.evolt.org; 'thelist at lists.evolt.org'
Subject: RE: [thelist] HTML Emails



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At 17:27 02/01/01, Herzog, Ari wrote:
>Related, we are currently working on a more professional e-newsletter
>with a third-party company. They have a feature where the welcome message
>is text and includes a graphic that can "sense" whether the client is
>html-enabled. The graphic is invisible and when the message is read,
>the graphic sends a response to a remote database. Clever.

Yup - the old single pixel thing.

Remember, though, you absolutely *must* give the user choice
once you've evaluated their capabilities. And the better way to do
it is to make it opt-in.

More on why in Seth Godin's "Permission Marketing":
http://www.amazon.co.uk/exec/obidos/ASIN/0684856360/martin043
or
<http://www.amazon.com/exec/obidos/ASIN/0684856360/qid=963909054/sr=1-25/002
-0820512-7116863>

Cheers
Martin


________________
Martin Burns, Content Management Consultant
tel: +44 (0)774 063 9985
http://www.evolt.org/user/MartinB/32/evolt.org
http://www.easyweb.co.uk/
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