[thelist] a weird question

[martin.p.burns at uk.pwcglobal.com]

Memo from Martin P Burns of PricewaterhouseCoopers

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Sarah

In business terms, a 'good' site is one which has a positive
Return On Investment - it adds value to the company. It
doesn't matter if it looks terrible. It doesn't matter if its backend
is nasty. It *does* matter if it adds value compared to the cost.
Now design and backend can have an influence on that, but
they don't matter in themselves.

You're only entitled to any kind of raise or bonus if you're
adding a greater amount of value to the company than that
raise/bonus will cost them.

So if you can demonstrate that your redesign improves
sales, cuts costs, increases employee retention, boosts the
share price (etc etc etc), then yes, you probably deserve
some kind of boost.

However, please also remember that a bad, but consistent,
site may have better usability and ROI than a site which
goes through several substantive redesigns in short order.

The other benefit which redesigning the site may give you
(as long as you can add evidence of improved ROI resulting
from it) is on your CV. When you next change jobs - inside
or outside the company - being able to say "I redesigned
the company's site, with this positive result" is always going
to help.

Cheers
Martin






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Subject:  [thelist] a weird question



Alright, I got a weird question, basically just for
advice. The company I work for hired a company to do
their corporate website right before they hired me.
Well, they got payed a pretty pretty price to do and
did a horrible job. I know that on my own I could do a
much better job and I offered to redesign and I'm
going to work on that. The question is, they pay me
less than I probably should get and I'm doing them a
huge favour by doing this. Do you think I'm entilted
to some sort of raise or bonus? I'm a lot cheaper than
the company they used before. What do you all think?


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