[thelist] C|Net's Redesign / Interesting argument...

Joe Crawford jcrawford at avencom.com
Wed Feb 7 13:53:31 CST 2001


Someone here lauded c|net's new ads ... here's an article from Jason
Calcanis of SAR which says they're a bold move...

http://www.digitalcoastweekly.com/issues/default.html#Headline3586
Why CNET's ''Big Box'' Advertisements Are a Brilliant Ploy (Or,
Content's Ultimatum: Pay or Say Goodbye

The argument is basically this: the ads are big, intrusive, and
guaranteed a response - and that their placement is a possibly
intentional move to get people to either
	a) get sick of ads and pay for content
	b) learn to live with advertising

- Joe
--
Joe Crawford ||||||||||||||       mailto:jcrawford at avencom.com
||||||||||||||||||||||||             http://www.avencom.com
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