[thelist] C|Net's Redesign / Interesting argument...

[M. Shane DeVault]

Personally, I'd like to see a shift to a more content driven advertising
scheme...

Product mentions, placements in photos, artwork, etc...

Then on the ones that couldn't be handled by placement (IE: Hollywood
movies), would be blatantly placed and entertaining. (Think "Punch The Palm"
or some other game.)

It seems to me that we definitely need some sort of advertising based
system--pay-for-content will never work.

Shane


----- Original Message -----
From: "Mike Hardaker" <mike at angloinfo.com>
To: <thelist at lists.evolt.org>
Sent: Wednesday, February 07, 2001 2:41 PM
Subject: RE: [thelist] C|Net's Redesign / Interesting argument...


>
> > You know, I like the design of the ads.  They are inovative,
informative,
> > and though they are slap in the middle of the screen, they don't screw
up
> > the text any more than a magazine ad or a newspaper ad does the printed
> > page.
>
> I find this an interesting perspective, beacuase I've felt for a long time
> that the essential flaw of banner advertising is that - unlike advertising
> in trad media - it doesn't intrinsically deliver anything of value to the
> consumer.
>
> Good TV ads, good print ads - they actually *enhance* the consumer
> experience (especially if they are well-targeted, as in, say computer
> magazines where many people buy the mag primarily for the ads).
>
> I'm not convinced that the approach taken by C|Net is the right solution
to
> the problem (I think it's still too close to a TV model, while the dreaded
> "advertorial", a nightmare in print but curiously appropriate to the Web,
is
> my personal bet for the "next generation" online ad). However, I think
it's
> a stab at, finally, addressing the problem.
>
> In essence, I see it as an attempt by content providers to deliver ads
that
> *are themselves part of the content*. This - with today's allegedly
> sophisticated media-savvy punters - could well be the way to go for some
> marketing campaigns.
>
> Is this off-topic?
>
> I think not, but I'm preparing a couple of tips anyway...
>
> Mike
>
> -------------------
> Mike Hardaker
> Founder & Publisher
> AngloINFO
> www.angloinfo.com
>
>
>
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