[thelist] A No-Brainer Tip

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Mon Feb 12 11:54:29 CST 2001

Memo from Martin P Burns of PricewaterhouseCoopers

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While of course, client proofreading is essential, sometimes you've
just got to put in xxxx for phone numbers etc. However, what you *can*
do is make it damn obvious (red, bold, whatever) so it's easy to pick
out @ proofreading stage.


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Subject:  RE: [thelist] A No-Brainer Tip

Martin said...
>>>Sure, but that's still easier to counter and move past rather than
text which might still cause confusion amongst client staff that that's
what you're intending to publish -> always a risk if you put examples of a
generic principle.<<<

Regarding 'placeholder' text, another caveat: in our organization, we have
one person who frequently leaves out key details when writing draft copy
(assuming someone else will look them up, I think). Instead she puts "(XXX)"
at the appropriate place in the text. MORE THAN ONCE, this has slipped past
all proofreaders and appeared in the final product as "(XXX)". My take on
this (FWIW)... is to always use relevant copy, but make sure it is complete,
at least in draft form. And of course, PROOFREAD with the finest-toothed
comb you can find...

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