[thelist] Search Engine Article From InternetDay [OT]

[Daniel S. O'Shea]

I've got two choices. Pout and rant about how the world of Evolt is against
me after posting this article, or:

Appreciate the knowledge of Evolt, knowing I'm on this list to learn and
hopefully pass on what I will learn.

So with that, I choose the latter and accept wholeheartedly the responses to
this subject, whether negative or positive. Since this response was
negative, I have learned not to take it personally. For the responses are
'knowledge gained' and actually had an appreciation for those responses as a
'caution' for something I may have wasted my time on.

So what to do in the future? Religiously continue to read ALL posts each day
from this list. It's the best damn IT List (Is this considered an 'IT'
List?) I've ever been on.

<tip type="html code">
This has to do with the most simplest yet most annoying eye sore on a web
page at least I believe. Web pages I see (many times) that have a wider
vertical space between the second to last sentence and the last sentence in
paragraphs. This occurs mostly in your WYSIWYG html programs and in some
manner or form, a table is involved along with the <P>. Before I learned to
manually code tables and cells, the easiest fix: Replace the <P> with
<br><br>. You'll find the space is now similar to all the other rows in the
paragraph.
</tip>

> -----Original Message-----
> From: thelist-admin at lists.evolt.org
> [mailto:thelist-admin at lists.evolt.org]On Behalf Of Daniel S. O'Shea
> Sent: Monday, June 18, 2001 10:59 PM
> To: thelist at lists.evolt.org
> Subject: [thelist] Search Engine Article From InternetDay
>
>
> Since I've been posting several questions lately, here's an article on
> Search Engine tactics from http://www.internetday.com/ I thought
> some on the
> List may find useful.
>
> DanO
>
> Internet Day
>
> ------------------------------------------------------------------
> ----------
> ----
>
> Two New Search Engine Tactics
>
> By Roger Wilcox
>
>
> To carry on in the tradition of the classic e-book "Search Engine Tactics"
> (as you surely know, written by Mark Joyner in 1995 -- the book that
> pioneered e-book marketing and still a classic work on search engine
> promotion), I would like to propose two new tactics in use today. With all
> due respect to Mr. Joyner, a lot has changed since 1995.
>
> Here are two brand new tactics that the search engine
> optimization gurus are
> talking about:
>
> 1. New META Tag: "Aesop"
>
> If you get nothing else from this article, get this. This new tag
> is popping
> up on sites all over the Net and will dramatically change the way people
> search. Essentially, this tag breaks all Internet content into six useful
> categories. The purpose of this is to allow surfers to more accurately and
> quickly determine if a search result is, indeed, what they are
> looking for.
> It also allows Webmasters to attract more appropriate visits to
> their sites.
> Right now, the only engine that recognizes it is aesop.com, but I
> have it on
> authority that others are preparing to start recognizing the tag as well.
>
> For more information, here is the official aesop META tag site (includes a
> free tag generator). If you don't already have this tag on all of your
> pages, it's critical that you do this right away:
> http://www.aesop.com/metatag.htm
>
> 2. CSS H1 Spoof
>
> In the early days of the Net, search engines were easy to fool.
> These days,
> it's quite a bit more difficult, but it can be done. However, any time you
> use some type of trick to spoof the engines, you always run the
> risk of the
> engine catching you and banning your domain for spamming.
>
> OK, with that caveat, here's the trick.
>
> Some search engines will give words found in the "H1" tag a boost in
> relevancy. The H1 tag is used to specify your page's heading. The problem
> is, this heading is just plain ugly. It's a huge point Times New Roman
> heading that doesn't look good in anyone's Web design book.
>
> Here's the good news: you can get the best of both worlds using Cascading
> Style Sheets (CSS). With CSS, you can specify that the browser will render
> text in the H1 tag any way you please. This is great; because, you can get
> both a boost in relevancy and get better control of your page's appearance
> in one step.
>
> Here's the code:
>
> In your head tag, put the following line:
>
>
> <STYLE> <!-- H1 {font-family: arial,helvetica; font-size: 12pt; color:
> black; } --> </STYLE>
> (Note that you can change any of the above variables - font size,
> type, and
> color - as you see fit.)
>
> Then, in the body of your document, where you want you document
> "heading" or
> "headline", use the following code:
>
>
> <H1>Text for Your Headline Here</H1>
> The headline will now appear as you specified in the style code. This is a
> great trick, and it's brand new.
>
> Apply these new tactics today for some easy traffic courtesy of your
> favorite search engines.
>
> June 11, 2001
>
>
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