[thelist] Effect of downtime and refreshed content on visitor numbers

[Peter Van Dijck]

>But what I need is some benchmark, ballpark numbers to put in the business
>case to say "Industry experience suggests that fixing the technical issues
>and refreshing your content regularly will add roughly x% to your repeat
>visitors"

HAHA got it!

"Forrester puts the average cost of site downtime at about $8,000 per hour. 
"That's an average," Manning said. "Sites like Amazon.com and eBay will 
lose a whole lot more than that."
<http://www.internetwk.com/lead/lead073099.htm>

And the Nielseman:
"Users have always been intolerant of downtime and crashes. As one of my 
very first Web test users said, "if a site doesn't work, I may give it a 
second chance; if it still doesn't work, I am never going back." Users also 
felt that "under construction" signs were disrespectful of their time. " 
<http://www.useit.com/alertbox/9712a.html>
Maybe say you don't have quantitative data coz it's highly guarded, just 
qualitative.

"Conventional closed software has served corporate customers very badly, 
exposing them to large and unnecessary business risks starting with the 
obvious cost of downtime and finishing with the unobvious but much greater 
problem of being at the wrong end of a monopoly lock-in." 
<http://www.amazon.com/exec/obidos/tg/feature/-/11693/>

Good luck!
Peter
(who loves google)


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