[thelist] site for critique c:

Brad Miller brad at beldamar.com
Thu Jul 19 01:10:24 CDT 2001


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1) The links in the right channel are improperly colored.  Your hover color,
a dark blue, is counter-intuitive.  Things should light up and say "Hello"
when I rollover them.
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I have to agree totally with this.
All of the other hover colors make it difficult to read as well. Try
changing your hover color to one bright solid color. I personally like the
red hover but may not be your choice.

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3) Your site is very product heavy.  Your search function is incredibly
important and should be useful.  Instead it is pushed almost to the bottom
of the page.  For you, I suggest giving search equal prominence with the
navigation.
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Again I agree with this. Make it easy for me the consumer to find what I
want immediately.

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7) Drastically simplify the home page.  This is the last place people should
linger.
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I was rather blown away by the amount of stuff on the home page. Check out
some other sites that would compare. They all have a simple front end that
takes you to more specific areas. I would cut down the info on the main page
and try to link to that instead.

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8) I have no idea what "OEM Division" and "Distribution Division" signify.
Nor do I care.   Nor will I ever care.  Try to make this distinction
irrelevant.  If you cannot then you must clearly and simply get me to care.
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OK well I do know what all that means and do care. This is geared towards
your clientele. If you don't know what this  means then you are probably on
the wrong site. This is industry specific and is displayed with the right
amount of emphasis. I say leave it. No offense Kevin.

To wrap it all up, I like the main page design, but change your mouseovers.


Thanks,
Brad Miller
702-438-7660
www.rapidfx.com
www.beldamar.com
www.dejapc.com





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