[thelist] [fwd] Fwd: Latest Research on Navigating to Content

Thu Oct 18 11:41:51 CDT 2001

Haven't had the $$ to buy their reports, but I find their info well
organized and logical. It matches what I see in the real world. Also, Jared
doesn't sound like Jakob when he writes. Less 'pundit-like' if you will.

spinhead

----- Original Message -----
From: "Michele Foster" <michele at wordpro.on.ca>
To: <thelist at lists.evolt.org>
Sent: Thursday, October 18, 2001 8:54 AM
Subject: [thelist] [fwd] Fwd: Latest Research on Navigating to Content

> -----------
> Forwarded message.
> Please don't post HTML email to thelist.
> Thanks!  :)
>
> Date: Wed, 17 Oct 2001 22:01:37 -0400
> To: <thelist at lists.evolt.org>
> From: Mike DeHart <mike at dehart.net>
> Subject: Fwd: Latest Research on Navigating to Content
> -----------
>
>
>
>
> Hey,
>
> Wondering what "y'all" think of this research. The Web site is, ah, how do
> I say it politely... less than engaging?
>
> Anyone bought/used their data?
>
> m
>
> >Approved-By: jared.m.spool at UIE.COM
> >Priority: normal
> >X-mailer: Pegasus Mail for Win32 (v2.54)
> >Date:         Wed, 17 Oct 2001 14:56:46 +0000
> >Reply-To: jared.m.spool at uie.com
> >Sender: Friends-Of-UIE <FRIENDS-OF-UIE at LIST.ADVENTIVE.COM>
> >Comments:     Authenticated sender is <jaredmspool@[12.105.88.59]>
> >From: "Jared M. Spool" <jared.m.spool at uie.com>
> >Subject:      Latest Research on Navigating to Content
> >To: FRIENDS-OF-UIE at LIST.ADVENTIVE.COM
> >
> >Greetings,
> >
> >What if I told you that for less than the price of a tank of gas, you
> >can now learn what it takes to build the best site your users have
> >ever seen? Here's how:
> >
> >Lately, the User Interface Engineering research team and I have been
> >focusing on users' initial navigation practices. How do they find the
> >specific content they are looking for?  What can designers  do to get
> >users to discover other valuable content that's available  on the
> >site?
> >
> >As we studied hundreds of hours of videotape and analyzed thousands
> >of mouse clicks, we culled the best practices from those sites that
> >were repeatedly successful at getting users what they want.
> >
> >We've pulled these best practices into a brand new, 19-page report
> >called Getting Them to What They Want. In this report, we go into
> >never-before-described detail about exactly what the best sites do
> >and how you can do it too.
> >
> >Written by Erik Ojakaar and myself, this report analyzes, in depth,
> >the designs of the best sites. You'll see how CNN.com, PetStore.com,
> >and Staples.com performed so well in our tests, while sites like
> >PCConnection.com and MSNBC.com did poorly.
> >
> >You'll learn practical techniques, such as how to identify critical
> >trigger words and how to predict how complex your category scheme
> >needs to be. This report is for anyone who is actively developing
> >content-rich web sites or intranets.
> >
> >We want every designer to have this information available to them, so
> >we've made this report incredibly affordable -- we're only charging
> >$24.99 for it. (If you want to have unlimited copies for your entire
> >organization, that's only $89.99.)
> >
> >After William Hudson, a thought leader in the field of usability,
> >read this report, he called it, "A refreshingly practical guide to
> >web site navigation design, based on extensive user observations.
> >Worth every penny."
> >
> >And, because you've been a long-time supporter of our work, Erik and
> >I wanted to extend a special offer to you. If you use the coupon code
> >of EM1017 when you purchase your report, you'll get an additional
> >$5.00 off of your purchase. So, this report will only cost $19.99 -
> >an incredible bargain for what you're getting. You must order by
> >October 24, 2001 to receive this discount.
> >
> >Plus, we're only selling this report online as a PDF. Once you order
> >it, the efficient folks at Digibuy (our distributors) e-mail you a
> >link to download the report. (You must download the report within 12
> >hours of ordering.) You can get the report within minutes of placing
> >your order.
> >
> >So, here's what I suggest you do. Go to http://www.uie.com and order
> >the report right away. You'll receive the confirmation e-mail with the
> >link to download the report almost immediately. (With our 100%
> >guarantee, there's no reason not to order -- it's completely risk
> >free!)
> >
> >Then start on your way to seeing dramatic improvements in the
> >usability of your site. All for less than it probably costs you to
> >fill your gas tank.
> >
> >Thanks,
> >
> >Jared M. Spool
> >
> >p.s. Remember you have to order by 10/24/01 with the EM1017 coupon
> >code to get the low price of $19.99. (The offer is also good for the
> >unlimited copy license -- only $84.99 with the $5.00 coupon offer.)
> >Go to http://www.uie.com today.
> >---------------------------------------------------------------
> >This message was sent to you as a result of your previous business
> >interactions with User Interface Engineering.
> >
> >You are subscribed as: mike at DEHART.NET
> >
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>
> Mike DeHart
> mike at dehart.net
> What happens to time when it's finished? Where does time go?
> JAYA,  age 4
>
>
>
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