[thelist] I'm Back!
McCoy, Alan
amccoy at goodmanct.com
Thu Nov 1 09:35:35 CST 2001
True. Thanks for the info!
Alan
> -----Original Message-----
> From: martin.p.burns at uk.pwcglobal.com
> [mailto:martin.p.burns at uk.pwcglobal.com]
> Sent: Thursday, November 01, 2001 9:30 AM
> To: thelist at lists.evolt.org
> Subject: Re: [thelist] I'm Back!
>
>
>
> Memo from Martin P Burns of PricewaterhouseCoopers
>
> -------------------- Start of message text --------------------
>
> Hey Alan
>
> Good to see you back!
>
> Small addendum to your tip - be very careful about what expectations
> you set when you bring your creative director along, lest the
> client start
> assuming that they're going to get all the 'off the top of
> the head' ideas
> before they've been through the normal creative and pragmatic
> filtering
> process.
>
> Make sure anything that the creative person says is very, very heavily
> caveated
> before (preferably by them) before they say a word.
>
> Bluesky thinking which gets into the client's head tends to
> be very, very
> expensive. Although as long as it's expensive for the client
> and not for
> you,
> that's not too bad.
>
> Cheers
> Martin
>
>
> To: thelist at lists.evolt.org
>
>
> Subject: [thelist] I'm Back!
>
>
> It's good to be back!
>
>
> All you project managers...bring your creative director along with you
> on the preliminary meeting with the client. When the client starts
> talking about what they want on their site, the your creative
> person can
> immediately start dreaming up ideas, without having the client's needs
> filtered through you first.
>
>
>
> --------------------- End of message text --------------------
>
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