[thelist] Site Check (edgetech)
Madhu Menon
webguru at vsnl.net
Thu Nov 15 15:27:27 CST 2001
At 01:32 PM 11/15/2001, you wrote:
> >I need a site check on http://www.twitch.ca/edgetech
I wish I could spare the time for a detailed critique, so I'll keep it short.
When I went to the site, I was immediately aware of the brooding black and
green colour scheme. You don't want dark and brooding for a company site.
It casts a gloomy shadow.
The major area that you need to improve is content. I think you've been
reading a bit too much of Jakob Nielsen ;)
Please take his views on writing everything with bullet points with a pinch
(or more) of salt.
Your site needs to sell your company. The content is a major part of that.
Somehow, when I look at the bullets, I just don't feel excited or motivated
to click any further. For example, just read the following from the home page:
<quote>
* Authorized reseller of major personal computers and products
* Custom tailored computing solutions
* Competitive prices
* Prompt delivery
* Highly qualified technicians
</quote>
Now read them again in your head and imagine if your sales pitch to a
potential customer sounded like that. Go on, say it out loud just as it's
written. People read text silently in their heads anyway.
Your content needs a bit of life and marketing power. Tell me why I'll save
money/effort/whatever by hiring this company. Put your 30 second elevator
pitch [1] onto your home page.
I'd also advise that you put up some case studies on your site. If you
don't have them, make up a fictitious company and describe how you *would*
help Acme, Inc.
Since your site is only 5 pages, there aren't any information architecture
issues nor any major usability issues.
Oh, and I do recommend that you drop the green shadow below the heading
text. It doesn't stand out against the black. I also recommend that you
don't have light text on a dark background for any large passages of text.
It's much harder to read.
Sorry for sounding so harsh, but I'd like your site to succeed for you.
(and I like to encourage meaningful critiques :)
Regards,
Madhu
[1] Elevator pitch: Essentially, a 30 second summary of what your business
is and what's so great about it. Named so because... well, read the
explanation here: http://www.collegegrad.com/jobsearch/8-6.shtml
<<< * >>>
Madhu Menon
User Experience Consultant
e-mail: webguru at vsnl.net
Weblog: http://madman.weblogs.com
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