[thelist] Understanding my stats

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Mon Jan 7 04:21:52 CST 2002


Memo from Martin P Burns of PricewaterhouseCoopers

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To:   thelist at lists.evolt.org
Subject:  [thelist] Understanding my stats

>Unique visitors - 25,707
>Number of visits - 75,234 - 3 visits/visitor
>Pages - 1,216,471 - 16 pages/visit
>Hits - 7,339,708 - (97.55 hits/visit)

> From what I can remember, Uniques are the most important.

It depends on what you want to do with the info.

If you're planning server capacity, hits is reasonably important -
not just the raw number, but how they peak.

>From a marketing perspective, pages/visit is helpful as it's an indicator
of stickiness - how well are you keeping people at your site (caveat -
a high number here can also mean that your users can't find what they're
after, but hey, you're motivating them to stick around to look for it).
Number of visits/visitor is a similar indicator.

If you want to sell advertising, unique visitors and unique visits are both
important.

>Now, to get the average daily traffic, I divide the figures above by
number
>of days.  This gives me...

>Uniques: 98,873
>Page Views: 46,787
>Visits: 2,893

>Are these stats considered good anymore?

It depends on who you are, and what you're doing. The wee personal site
will have very different expectations than Victoria's Secret, or Guinness.

For http://news.bbc.co.uk/ the above would be a major failure. But for
a highly targeted site, say lobbying information for members of Congress,
this would be extremely successful, as long as a reasonably high proportion
of visits were from .gov domains.

Cheers
Martin


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