[thelist] how design affects ecommerce

martin.p.burns at uk.pwcglobal.com martin.p.burns at uk.pwcglobal.com
Mon Jan 14 06:31:06 CST 2002


Memo from Martin P Burns of PricewaterhouseCoopers

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And, on the other end of it, make sure that the list of forms
covers the titles your audience might *want* to use.

An instruction is the British Airways Executive Club registration
form:
https://www.britishairways.com/execclub/ExecClubControllerServlet.servlet?eId=106009

There are some titles there which I don't even know which
*country* they're from.

/me registers as His Holiness...

Maybe a write-in option is useful..?

Cheers
Martin


To:   thelist at lists.evolt.org
Subject:  Re: [thelist] how design affects ecommerce

> <tip author=nicole>
> Don't over-validate your forms. Someone somewhere will have valid data
that
> does not fit into your validation function.  Phone numbers, addresses,
even
> names can vary wildly from one area of the world to another.
> </tip>

On that note, be careful that requiring a field doesn't offend someone.  I
had a web form that
required salutation to be selected from a dropdown (Mr. , Miss , Mrs. , Dr.
....) and a donor
called our office to complain that "she never used a title before and
wasn't about to start
because our form required it".



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