[thelist] Re: Search engines and dynamic content
Marcia Welter
mhwelter at welterweb.com
Wed Apr 10 22:05:01 CDT 2002
Even if Google puts dynamic pages into the index, how they rank for search
terms is quite another story. They do have the capability, but unless
they've got Page Rank and some degree of optimization, the won't be found.
People look for phrases and pages have to come up under searches for them.
Being *in* the index doesn't mean a thing - all the PR0 pages are, but
they're at the bottom.
The category headings and the word poster at the top of the pages are
graphics - and there's no evidence to prove that alt tags, while indexed by
some, are worth near as much as text headers done proportionately from H1 to
H4 or H6. So this is the extent of the text that there is to be indexed on
those pages. Ccontact doesn't relate to searches and would have to be
spammed up like when preparing Inktomi optimized pages. :-)
Hope it's ok if I copy and paste some text from a few the static pages, but
I believe it's important to demonstrate a point.
Movies page:
Please note that these posters are REPRINTS, not originals.
Music page:
Click to view a featured poster below, or browse alphabetically on the left.
Television page:
Click to view a featured poster below, or browse alphabetically on the left.
Humor page:
Click to view a featured poster below, or browse alphabetically on the left.
Point made. With that little text and percentage wise more text being the
navigation and other elements which repeat on all of the pages, as well as
identical code, search engines might be inclined to interpret that they're
dynamically generated "cookie cutter" pages. That is enough for search
engines to flag for spamming with duplicate content on inter-linked interior
site pages. Not all of Google's PR0 penalty came from linking to link farms
and FFAs. There HAVE been people penalized for duplicate content within the
site.
I personally wouldn't count on those to rank without adding more volume of
individualized, optimized text; I'd add text for sure as well as optimizing
with H2 and H3 tags and page titles.
>From the Overture keyword selection help page,
http://inventory.overture.com/d/searchinventory/suggestion/
keeping in mind that they lump together plural and singular, and in this
case people would more than likely search for plural though it's not a bad
idea to have both if it's possible:
Number of Overture searches:
81124 movie posters - 1,080,000 pages returned at Google. That page won't
hack it.
3435 old movie posters - only 334,000 to compete against - easy as pie,
but there's no page optimized for it, and ideally they should be on separate
pages for maximum results so the phrases aren't diluted.
1453 searches for grateful dead posters - not many, but only 43,200 pages at
Google competing for the Deadhead market for those items. Not only can't the
Dead page be located from the static pages, but this is what the URL looks
like:
http://www.moviepostershop.com/people_sub.php?action=displayitem&cat=18&code
=6692&type=1
How will anyone searching for them at search engines know that those posters
are on the site? How will the search engines know? Will it be ranked and
found?
If there's a big budget, an option is Inktomi's Direct Feed program. You pay
and they don't care what the URLs look like. Doesn't help with Google, but
MSN is OK as long as the PPC isn't loaded first, and with AOL.
I'd add text and rewrite the URLs, at least down to 2 parameters so they can
be hand submitted some places. I rest my case.
Marcia
www.welterweb.com
Addendum as food for thought:
Overture Searches done in February 2002
Count Search Term
283089 poster
81124 movie poster
21524 music poster
20293 rap poster
14045 art poster
13232 hip hop poster
12272 free poster
12014 vintage poster
9900 poster frame
9175 sports poster
8873 poster art
7845 black light poster
7240 all poster
6666 marijuana poster
6350 wanted poster
6271 car poster
5848 celebrity poster
5765 framed art poster
5473 basketball poster
5457 poster print
4594 rock poster
4318 wolf poster
4177 motivational poster
4138 sport poster
3986 poster printing
3854 lord of the ring poster
3554 propaganda poster
3544 art poster print
3435 old movie poster
3417 anime poster
3398 wall poster
3305 jazz poster
3285 madonna poster
3187 safety poster
3175 jennifer lopez poster
3153 world war 2 poster
3144 concert poster
2997 britney spear poster
2959 harry potter poster
2938 wrestling poster
2932 poster and print
2883 star war poster
2701 film poster
2631 movie poster frame
2609 world war 1 poster
2538 fine art poster
2536 josh hartnett poster
2525 michael jordan poster
2393 print poster
2366 vintage movie poster
2297 buy poster
2250 nude poster
2242 war poster
2232 model poster
2205 antique poster
2165 scarface poster
2159 olympic poster
2138 beer poster
2057 inspirational poster
2050 disney poster
2042 spider man poster
2000 soccer poster
1977 four poster bed
1882 christian poster
1872 pink floyd poster
1869 poster for sale
1867 band poster
1864 fantasy poster
1838 dolphin poster
1833 hockey poster
1784 poster online
1774 military poster
1752 french poster
1731 funny poster
1730 linkin park poster
1720 2 pac poster
1713 poster design
1704 bob marley poster
1687 boxing poster
1631 animal poster
1627 vin diesel poster
1609 alien poster
1593 mardi gras poster
1589 cheap poster
1581 world war ii poster
1576 football poster
1561 baseball poster
1542 horror movie poster
1534 beatles poster
1533 shakira poster
1523 poster printer
1521 tupac poster
1470 allen iverson poster
1463 print and poster
1460 uncle sam poster
1455 sexy poster
1454 wwf poster
1453 grateful dead poster
1446 classic movie poster
1414 buy poster online
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