[thelist] Arguments against registration forms

Moe Rubenzahl MoeRubenzahl at forpaws.org
Wed Oct 23 21:48:01 CDT 2002

Someone in my company wants to require people register in order to
download an on-line brochure. I know in my bones that this is
foolish. It will annoy customers and many will abandon the site
rather than fill in a form. But I need data.

Does anyone know of a study or paper or even an expert opinion I can
use to win this argument?

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