[thelist] contract work opportunity

Martin Paul Burns martin.burns at uk.ibm.com
Wed Nov 6 03:32:01 CST 2002


Tom

I think you're right in both elements: Yes, it's a marketing question, and
yes, the marketeers do need to have some understanding of the online medium
(although a good Financial Services marketeer with a low appreciation of
the medium would probably be better than a poor marketeer with a high
appreciation of the medium).

If you want some input from someone with both, I would recommend reading
Seth Godin's Permission Marketing. Seth's an excellent marketeer, and
having been one of the top marketing people at Yahoo! knows the medium
pretty well.
http://www.amazon.com/exec/obidos/ASIN/0684856360/ref=nosim/evoltorg02-20

The other thing you'll have to deal with is getting content in a suitable
format for online use (and email newsletters are different from web pages).
If you get the core content from the client's subject matter experts, it
probably won't work online unless they're very good writers. If you're
looking to do conversion from original content to online versions of the
same material, talk to dan at stickycontent.co.uk. They're pretty good also at
providing original material (they have a large number of freelance SMEs
they turn to). I've used them before for financial content.

Cheers
Martin



So, building a web site and an email database - not a problem. The
trick is getting people to the site and getting them to sign up for
the opt in list.

Maybe this is more marketing than development, but really I think
they go hand in hand. I suggested to them they get some good, well
known people in the field to provide content for a web site, and
build quality content around that.





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