[thelist] Web Advertising

August Trometer bluegus at mac.com
Sat Dec 28 12:37:01 CST 2002


I've been fortunate enough to be approached by an advertiser wanting to
use a banner ad on my website. Until now, I haven't given advertising
much thought, and now I'm scrambling to develop advertising policies
and rates. So, I've got a few questions...

- Should I charge per Click, View, or just a flat fee per month?

- What is an average rate for banner advertising (468x60)? What about
smaller ads (120x90)?

- Should advertisers pay up front? What is the norm?

- Anything else I should keep in mind?

Thanks!

-- August




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