[thelist] Branding help
Cory Maylett
maylett at myrealbox.com
Sat Jun 28 02:01:04 CDT 2003
> Not sure how many design folks are on this list but
> I thought I'd give it a try.
Well, there's at least one of us here.
> A list of sites to show some real good branding
> with a short description.
Think of the big companies whose brand identities have really stuck in
your head over the years -- it's really pretty easy. Then go to their
Web sites and you'll notice how the brand, the look, the colors, the
type and the attitude is consistent with everything else they do from
print to television to collateral material -- it's very deliberate and
very planned. Their Web sites will be no different -- it all has to
match and all has to be consistent with their brand and the image
they're trying to project.
Try these:
www.heineken.com
www.cocacola.com
www.kodak.com
www.apple.com
www.mcdonalds.com
www.nike.com
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