[thelist] Branding help

Cory Maylett maylett at myrealbox.com
Sat Jun 28 02:01:04 CDT 2003


 > Not sure how many design folks are on this list but
 > I thought I'd give it a try.

Well, there's at least one of us here.

 > A list of sites to show some real good branding
 > with a short description.

Think of the big companies whose brand identities have really stuck in 
your head over the years -- it's really pretty easy. Then go to their 
Web sites and you'll notice how the brand, the look, the colors, the 
type and the attitude is consistent with everything else they do from 
print to television to collateral material -- it's very deliberate and 
very planned. Their Web sites will be no different -- it all has to 
match and all has to be consistent with their brand and the image 
they're trying to project.

Try these:
    www.heineken.com
    www.cocacola.com
    www.kodak.com
    www.apple.com
    www.mcdonalds.com
    www.nike.com



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