[thelist] The Spam Argument
Aredridel
aredridel at nbtsc.org
Fri Jul 25 10:46:04 CDT 2003
> She does have a cost-of-contact. It's just a lower price than TV. But the
> fundamental tenet of marketing is "Someone doesn't know about you/your
> service" bring it to their attention." In a society where competition is
> ruthless and vicious, some might say that UCE is the little guy's
> equaliser, it's the only way that Jane Doe can sell her snowman Christmas
> candles when Walmart is everywhere.
Or stop stooping to their levels and get people to buy because there's a
real human element, with a quality, handmade product that's really worth
the money.
The only way to truly beat the big-name marketers is to just out-do
them. Better quality, better contact, and eventually, they will have to
raise quality or quit. Wouldn't that be nice?
Ari
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