[thelist] Website ROI

[Jorah Lavin]

At 23:42 09/02/03, you wrote:

>We have some numbers that suggest that selling $1000 worth of product per 
>month will allow a new e-commerce site to pay for itself in one year. So, 
>this would indicate a tipping point: if you/your customer believe that an 
>e-commerce site will do that much business in a year, it will pay for itself.
>
>Anyone have any good tidbits they'd like to share?

You might also want to look for information on the other side of the 
risk-reward question... what are the risks, today, of not having a site? 
I'm finding it increasingly frustrating when I see a product that looks 
interesting, I go to check out the features... no web site.

-Jorah