[thelist] SEO questions - Another Question

Joel D Canfield joel at spinhead.com
Mon Dec 22 21:04:54 CST 2003

> What about these reciprocal link trading schemes? Is Google smart
enough (already assume they are...) to
figure out what people are doing?

Yup. Google's indexing is intelligent enough to validate the quality of
linkage. If your link is one of 200 on my link-for-all page, it will
count for practically zilch with Google.
Jill Whalen ( http://www.highrankings.com/) is *very* knowledgeable
about SEO stuff, and publishes a free newsletter. If you want to
understand the state of SEO today, you can't do much better than to read
Jill's entire site, front to back (and then start over again, 'cause the
state of the state will have changed by then.)
As others have already said, it comes down to this: create meaningful
content in a well-designed site, and you'll have the best *long-term*
search engine results. (Of course, that's like telling folks that, if
you cut back on calories and exercise more, you'll lose weight -

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