bruce [mailto:bedouglas at earthlink.net] said: > My question... If you assume that the number/quality of sites > that link to you is important.. If I created 1000 sites/pages > that had content and then linked them back to my site, would > it affect my ratings once Google got into crawling through > the various sites???? Yes. Google's algorithm takes into account the number of incoming links and the linking page's PageRank. PageRank measures from one to 10 the "importance" of a site. I recommend you download the Google Toolbar (http://toolbar.google.com), it'll show you a page's PageRank. What about those incoming links from good sites? Here are two examples: Site #427 has a really good content page that references your site with a link. This linking page at Site #427 has a PageRank of 7. This is a strong incoming link that'll help your page do better on Google's rankings. Site #803 has a PageRank 2 page linking to your site. This is a weak incoming link because of the low PageRank. Still counts as an incoming link, tho and will help somewhat in boosting your Google listings. That said, I don't worry about incoming links. Instead, I focus on creating page titles that're aimed at keywords I want to rank well for. I also use h1 and h2 tags for the same reason. I separate pages to focus on different keywords, meaning I don't try to target multiple keyword phrases with a single web page. To give an example: my company provides "Internet security services". I changed a page title and got smart with my h1 tags. The result? I jumped from Google's eighth page to first. There are no external sites linking to this page. See for yourself: http://www.secureworks.com/servicesProducts/managedNIPS.php (Google for "Internet security services"). Use keywords and update your pages before looking for incoming links. Good keywords have more power than incoming links. Regards, Megan Golding -- Webmaster -- www.SecureWorks.com -- (404) 486-4452 Rock-solid Internet security. No hassles. No headcount. No capital outlay.