[thelist] What do clients look for?

Scott wolpow scott at publiccto.com
Mon Jan 19 19:44:35 CST 2004


As an American I think it is crap. It reminds me of fake Hollywood 
commercials. Over the top. I also think it is to much  American this 
American that.
Scott
Public CTO

At 06:53 PM 1/19/04, you wrote:
>chris wrote:
> > If the target market wants to do business with an overtly american
> > company via their website, how trashy must the website be to attract
> > them?
>
>     Trollometer on, calibrated, and pegged... Please.
>
> > To what extent does a web developer have a responsibility to say "no
> > that's too trashy" if it's what the client wants?
>
>     It depends on how willing you are as a developer to work on a project
>you may not like personally. Ultimately, if you want the work, you can only
>advise and suggest alternatives.
>
> > With that in mind, http://www.americancustomercare.com/ would be a
> > brilliant marketing strategy for any large non-american corporation
> > that wanted to generate "local" U.S. business by masquerading as a ma
> > and pa.
>
>     The question is, does a site with a design of this nature -- let's call
>it heavy on the kitsch -- actually appeal to the company's target market? It
>apparently apealed to the managers of this particular company. But does it
>appeal to the customers (or potential customers) of that company? Do the
>managers know how to communicate to their customers through the web, or are
>they clueless? Who knows?
>     IMO, most visitors to a web site will assume that a .com domain with
>fluent American-English is American enough, and won't find
>baseball-and-apple-pie animations particularly compelling. But then, many of
>the "independently produced" pages on our company Intranet have more
>animations and crawling text than the American Customer Care page, so who am
>I to say what people expect?
>
>James Aylard
>
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