browse results for "meaning of colors" in google.. But colors meaning depends on the background culture of your target audience. For example in western cultures white is associated with pureness while it is red that conveys this meaning in asian cultures. Anyway here're some meanings (western although they advertise it as "universal" which is typical) found on one of the result pages on google : RED Red is a strong color with a heavy vibration level. It attracts the eye and stimulates the mind. It stands for force, aggression, and high energy. It is a color of leadership and also the color of the pioneer. Red makes the first move. A dark red could indicate a tense situation. A light red, indecision. BLUE Blue is the color of higher thoughts and matters of mystery. It shows devotion and steady progress. Blue is the color of creative energy and artistic projects. It shows quiet wisdom and is often associated with the betterment of mankind. Blue cares about the welfare of others, it shows compassion and great inner strength. GREEN Green is the color of nature and it soothes and refreshes. The color of green is considered healing and a good omen for those in trouble. Green is a strong energy and attracts a lot of positive power, it is the shade of peace and harmony. Green can indicate a situation that will seek the most peaceful solution possible, and follow the paths of least resistance. It is the color of honesty and truth. YELLOW Yellow is friendly and cheerful. It shows action and warmth, and is also the color of intelligence. Yellow is the shade of social energy and will indicate a lot of cooperation from others. Yellow is not the color of a leader, yellow prefers to follow. The color yellow also represents curiosity and the desire to make things better. PURPLE Purple represents the energy of the quest. It is the color of things dedicated to seeking and finding the answers of lifes mysteries. Purple is also the color of royalty, self confidence and ego. Great ambition accompanies this shade and it can be the energy of fame and might. Purple is luxury and carries the power of big profits. ORANGE Orange is a sun color and is full of energy. It shows things that move fast and that have great strength of purpose. It is not really a color of material wealth, but rather a wealth of the mind and knowledge. Orange represents the energy that enjoys giving to others. It can indicate all growing things and new beginnings. BROWN Brown is the color of the earth and shows a firm and definite vibration. It represents the practical side of things. Success comes by steady work. It does not show energy that soars, but rather a secure and slower force. Brown indicates things that work hard. It is the color of endurance. BLACK Black shows a great feeling for form and for social events. It represents a formal and rather reserved energy that also shows an uncanny insight into human affairs. Black is the color of . strong drive and purpose. It is the vibration of dignity. WHITE White is the strongest and most pure of all the color vibrations. It is felt to be the color of perfection and pure light energy. It represents good and fair judgement and shows the path of the spirit. cheers, Damien -----Original Message----- just wondering if anyone can point to a good reference on what to think about when making color decisions for a site.