[thelist] SEO tips

[john at johnallsopp.co.uk]

> yes, but when we're talking utilising a content management system with 20+
> authors posting weekly, few of 'em with an understanding of web stuff and
> we're already struggling to get them to write a 20-30 word summary of
> their
> stories...

:-) OK, I see the problem. I'd say the keywords thing isn't worth doing,
but the meta description certainly is because that's what will probably
appear in the search engine listing.

Also get them to be aware of keywords in their titles (and if you get on a
roll, links, and photo captions) and you're most of the way there :-)

J