[thelist] marketing

[Carolyn Jewel]

What I note is that the woman who gave you all that great advice about
marketing did not tell you to make your site "colorful and fun" for
women and "useful" for men. Alex, surely you don't believe that nonsense
about women only caring about pretty? This is a stereotype that ended up
embarrassing a lot of companies back in the bad-old 80's. They were
stunned to discover that this cherished old chestnut had earned them an
astonishing amount of ill will from women, who, it turned out, had money
to spend and were choosing to spend it somewhere else.

Carolyn Jewel