> so what are the needs of women & men re: website presentation? If I may paraphrase Norman Rockwell: put a baby in your website. Chicks dig babies. If that doesn't work, try putting a bandage on the baby. Seriously: Ogilvy carried out a big study of this back in the 90s. I couldn't find the white paper online, but here's a starting point for you (an article about the study): http://www.aef.com/06/news/data/2003/2254 . This is a topic that's gathering some steam in advertising/marketing circles - basically because lots of gender-targeted marketing is really clunky - I think more women coming into the industry will help. Kind regards, CK.