[thelist] marketing

[chris]

Is this really the intelligence level of this list?

-----Original Message-----
From: thelist-bounces at lists.evolt.org
[mailto:thelist-bounces at lists.evolt.org] On Behalf Of Courtenay
Sent: Tuesday, October 19, 2004 8:37 PM
To: alex at deltatraffic.co.uk; thelist at lists.evolt.org
Subject: Re: [thelist] marketing


If you look at how we all evolved, it can give you some ideas.  I realise
this is overly simplistic, and there's a lot of crossover, but here it is
anyway.

Men, as the hunters, survived by being very task and concept-focused. 
I.e., hunting an
animal for three days.
Women (not being allowed to hunt!) were meanwhile maintaining relationships
within the group, raising children etc.

So the male audience tends more towards concepts, and female audience
towards relationships between concepts.  Does that make females better SQL
coders?  Don't know.

So your "Men's" site would be more about the "What".  Here are the features,
this is what they can do with it.  Here's what it looks like. Your "Women's"
site is about how it helps them connect to others, and the feelings about
the site, how the site/product makes them feel. 
It's more about *seduction* for female sites.  Look up sites -run- by
women.  How it feels, what's the experience feel like.   Pictures of
people experiencing.

Sure there's cross over, but if you want hard-n-fast rules, its a good
starting point.

HTH

On Tue, 19 Oct 2004 20:03:15 +0100, Alex Beston <alex at deltatraffic.co.uk>
wrote:
> 
> 
> >
> yup point taken.
> 
> sorry, it is a bit chauvinist!
> 
> so what are the needs of women & men re: website presentation?
> 
> rgds,
> Alex
> 
> 
> --
> 
> * * Please support the community that supports you.  * * 
> http://evolt.org/help_support_evolt/
> 
> For unsubscribe and other options, including the Tip Harvester and 
> archives of thelist go to: http://lists.evolt.org Workers of the Web, 
> evolt !
>
-- 

* * Please support the community that supports you.  * *
http://evolt.org/help_support_evolt/

For unsubscribe and other options, including the Tip Harvester 
and archives of thelist go to: http://lists.evolt.org 
Workers of the Web, evolt !